Importance of domain name in SEO

Without SEO no one can say that his/her website is on the top. SEO plays an important role in expanding your business around the Globe. A lot of website are on the web but they do not rank their website on Google so they don’t appear on the Google page. In the game of SEO there are a lot of aspects which does matter. One of them is Domain name.

One should select a domain which fully describe their business and the idea of the website. Name of domain should be same as the name of website so that reader can clearly read the text and can understand your idea. It also helps in making high domain rate on the Google .

Keyword:

Keyword is a very heavy element of the SEO. It tells Google what is your content about and what you are trying to target. Keywords are some specific words which are used in your website and content. Domain name must have a keyword in it. It shows the clarity of domain name and also increase the domain rating. If you domain name has your keyword than it will be easy to rank your website on the top of Google page.

Name:

Name of your domain should be same as the name of your website. It makes your clients trustful that what they are searching your are providing them the same thing. People usually desire that there should be the same name in domain and on the website, study says. Name should be clear in its meaning. IF you are using abbreviations than it must be clear to the unknown person.

Short:

Domain name must be as short as it could be. It could be a word or two. Long names are difficult to remember and read. Small words are easy to remember and people easily read the small words. The name of your domain also decides that what type of people will visite your website. Structure of the domain should be like (example.com). Shot does not mean that you use letters to disply your name. Short means that name should be small but meaningful.

Clear:

Domain name must be clear so that anyone can tell about your website by just reading the name of your domain. If the domain name is clear it will catch more and more people. Clear meaning means that people with different languages could read and understand the name of your domain. Every language has it own meanings but try to select a name whose meaning will be same in many languages or at least can be readable by maximum people.

Easy:

Name of your domain should be easy. Difficult names are not appreciated by the audience who visit the website. Easy name will clear the image and theme of your website in the visitors mind. People remember easy words and if the remember than they will definitely tell others about your domain.

Top Level Domains:

TLD or top level domain is a part of domain which comes after the domain name. For example in “example.com” .com is the TLD. You should be very clear in choosing your TLD because your TLD decides your audience. Major TLD’s are .com, .org., .us, .net. Keyword in TLD is not recommended, for example you have a website of your business and your are selecting the domain name like example.website or example.business. Google will not look on the keyword in TLD. So try to select that TLD whose meaning is helpful for your business. IF you are trying to target the global market you should choose .com or if you are trying to target local market than your should choose country TLD.

Conclusion:

Selecting domain naemis important than you think. It attract the most audience from Google. Google also classify the domains according to the TLD. If you have local TLD and trying to target global market than you will be no more in Google ranking for .com. SO always select that which is good for your website.

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