Search Engine Optimization | Beginners Guide

SearchEngine Optimization:

Search Engine optimization is a practice of optimizing a website by improving internal and external aspects in order to increase the traffic the site receives from search engine. SEO is an important marketing strategy and a developing industry. Simply we can say that SEO is a process to get traffic from search engine.

SEO includes technical and creative features that is improve ranking and drive traffic on websites.

In short if you plan to succeed with your website then SEO is must. Here’s some tools of SEO

Off Page SEO

Off-page SEO is about anything that does not occur on your website directly. Basically off-Page SEO is a techniques that is used for improve the position of website in search engine pages? Off page SEO denotes the actions that can be perform outside the boundaries of website.

Off-site SEO gives website an important role in page ability to rank. Off-site SEO of website improves search engine and user perception of a site’s quality. Off-page SEO includes link building, social media and local SEO.

Link Building:

Links work like glue that keeps web together and combine millions of website into one thing and to increase traffic online. Search engines use links to control the content or particular site. Worthy links always get traffic. Always focus on importance of links. Don’t buy stuff and carefully keep eye on how you’re being linked to.

Social Media:

The main priority of google is responsible to quality content to its seekers and valuable content shared more. Google take social signals for ranking webpages. Engage your viewers with interesting content because social community is very important so they share your stuff virally.

Local SEO:

Local SEO is a process of optimizing online occurrence to fascinate more business from local searchers. Website gives you chance to target online world. But if your targeted audience is located nearby you then word-of-mouth marketing plays an important role in getting people to your business.

On-page SEO

When it comes to on-page SEO it involve all features through which you can control technical issues and quality of content. Some techniques of on-page SEO are a follow:

Page title:

Page titles tell search engines the topic of the webpage and estimate how relevant page is to searcher’ query. Page titles are important SEO factors on your site.

Meta Description:

Meta description is an HTML component that summarizes the content of page. Meta description is one of web page’s Meta tags. Meta description is comparatively short while containing specific keywords.

Meta Tags:

Meta tags include a set of keywords for each page. These should be all the relevant keywords of your content, which you will have researched before. Meta tags are invisible tag that deliver data about your page to SEO and website visitors. There are many types of Meta tags which accomplish different roles.

URL Structure:

Many visitors will come to your website by clicking on a link so it is important what’s in the actual URL of a specific page.  It works as your address on the web.URL starts with www or http.

Body Tags:

Body tags are used to distinguish the headings and sub headings of a page. Body tags are important on-page SEO they‘re used to communicate to search engine what your website is about.

Keywords Density:

Keyword density states number of times a keyword appears on given webpage. This is also called keyword frequency. Keyword density is initial concept of search engine optimization. It can direct impact on your site content in search engine results pages.

Internal Linking:

Internal linking are the links that go from one page on a domain to different page on same domain. It is SEO friendly technique and boost SEO. Internal linking also connect your content and give google an idea structure of your website.

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