How to create content strategy for both users and search engines

Content strategy states to the planning, improvement, and management of informational content. Creating content that is beneficial for both search engines and users is important if you want a fighting chance to point up on the SERPs. The content is very important component from the entire website and hence it shouldn’t be ignored but optimized for both users and search engines. The objective of content strategy is to drive visibility and responsiveness over traffic. When creating a content strategy, you have to consider both users and search engines. One can’t be existent without the other. The question is how to create a website content strategy for both users and search engines?

When creating a website content strategy, you have to consider some steps that need to be carry out in your content strategy.

1.    Know your Brand:

First step is understanding of your brand and its standards. It is important to know that how should be your voice tone, where do you stand and what is important to say.

With the help of SWOT analysis you will understand and make even your tone of voice to brand values and catch some ideas of whatever you write about and how to carry on with your content planning.

2.    Recognize your Audience:

When you exact know that what your brand stands for and what are its values, then you must know who are addressing to. You know who your audience is and make definite profiles of users that you could target through your content.

Research is best for this purpose. You can send some surveys by email where you query general questions to regulate where your brand and its products and service sit in the lives of your target users.

3.    Brainstorming:

Brainstorming ideas will actuate your creativity and help you select a topic to write about. After determining a topic, the first thing is to do a keyword research and choose the right keywords that could help you attract your target audience.

You can use Google AdWords Keyword Tool, which can support you to catch the accurate keywords that will offer more audiences, depending on searches and high search volume.

Moreover using your keywords there are some other places that should also enclose your article most relevant keyword:

The title:

 The keyword should be used as close by to the creation as probable.

Heading:

 Practice your keyword in more than one heading (h1, h2, h3)

Images:

 Compose the keyword in the file name and alt-tag.

First paragraph or close the topmost of the page.

You have to do a little research on the topic and collect some ideas. Many other writers may have already covered your topic, so you’ll need to see what has been written about it and think how can you develop these articles or get something fresh to the table. Think about what your users may not understand and question about the topic and use all the information that you initiate to crate relevant and exclusive content.

4.    Shape your content:

Content planning should be clear and organized, so you need to segment your ideas and content into different types, like, blog posts, infographics, case studies, and research. It deliver a clear overview of what you currently have written and it will help you with the additional content planning.

5.  Create a writing strategy:

Writing strategy means that explain the strategies by which all online content is directed, containing the expression, voice, tone, standards, legal and controlling concerns. As well, your content strategy needs editorial strategy in terms of creating an editorial calendar that offers important and specific guidelines on how and where content will be made available to users.

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